- Does your website have strong content values for your visitors? Is it visible to Google?
- Do you have strong audience signals? Are harmonized audience signals from the website and custom segments?
- Are you tracking conversion revenue or actions with Google Search ads pixel?
- Are you checking keywords themes and performance indicators from the insights tab?
- Do you use audience signals? Do you consistently optimize your audience signals?
- E-commerce, do you use listing grouping to avoid listing overlap?
- E-commerce, what is your best 10% products? And the worst 10%?
- When you set your target and budget for the campaign, do you strategically front-loading data for your machine to learn and optimize?picture