From Concerns to Conversions: How YDM Grew Patient Trust and Revenue

Discover how YDM’s strategic marketing helped a top cancer treatment center generate $2.7 million in additional revenue through video storytelling, precise audience targeting, and innovative ad strategies.

Transforming Patient Growth and Revenue with YDM’s Strategic Marketing

Over the past year, YDM has driven impressive growth for a leading cancer treatment center, generating an additional $2.7 million in revenue.

Through a combination of audience-targeted strategies, trust-building content, and advanced performance metrics, YDM has helped position the center as a top choice for cancer treatment. This case study explores the key strategies implemented in 2024 that contributed to these remarkable results.

Enhanced Google Ads Strategy

  • Objective: Address community concerns and fears regarding cancer treatment, providing transparency and trust.
  • Approach: YDM produced a series of behind-the-scenes videos that showcased the center’s facilities, patient care approach, and treatment processes, designed to ease anxieties and build community trust.
  • Impact: Fostered a strong, trustworthy brand image that attracted a holistic audience seeking clarity and confidence in their treatment options.

Enhanced Google Ads Strategy

  • Objective: Address community concerns and fears regarding cancer treatment, providing transparency and trust.
  • Approach: YDM produced a series of behind-the-scenes videos that showcased the center’s facilities, patient care approach, and treatment processes, designed to ease anxieties and build community trust.
  • Impact: Fostered a strong, trustworthy brand image that attracted a holistic audience seeking clarity and confidence in their treatment options.

Audience Signal Optimization with Call Data Integration

  • Objective: Improve conversion tracking accuracy and target high-intent audiences through multiple data points.
  • Approach: YDM integrated actual call data from CallRail with performance indicators like click-to-calls and phone submissions to capture audience intent more precisely.
  • Outcome: Enabled YDM to target high-intent patients, resulting in efficient advertising spend and increased conversions.

Optimized Bidding Strategy (CPA and ROAS with Weighted Conversions)

  • Objective: Stabilize and improve conversion signal accuracy to optimize bidding for high-value conversions.
  • Approach: A dual bidding strategy using both Cost-Per-Acquisition (CPA) and Return on Ad Spend (ROAS) models, combined with weighted conversion values, provided stable and accurate conversion signals.
  • Impact: Ensured campaigns were optimized for conversion quality and quantity, directly supporting the center’s revenue goals.

Results and Impact

Results and Impact: Through YDM’s strategic initiatives in 2024, the cancer treatment center achieved significant patient growth and community trust, resulting in an additional $2.7 million in revenue. YDM’s approach—focusing on comprehensive video content, advanced Google Ads management, precise audience signal cultivation, and optimized bidding—enabled sustainable growth while addressing patients’ specific needs and concerns.

Conclusion: YDM’s holistic, data-driven strategy has positioned the center for continued success and established a strong foundation for future growth. By combining transparency, targeted advertising, and advanced performance metrics, YDM has supported the center in becoming a trusted name in cancer treatment.