Why is it important to improve web asset?
User Experience: Improving web assets can enhance the user experience by making pages load faster, ensuring proper display on different devices and browsers, and providing a visually appealing layout and design.
Search Engine Optimization: Web assets that are optimized for search engines can improve the website’s ranking, making it easier for potential customers to find the site and increasing visibility.
Brand Reputation: A well-designed and optimized website can contribute to building a positive brand reputation and create a professional image for the company, helping to establish trust with customers and partners.
HOW TO IMPROVE ASSET STRENGTH?
WRITE BETTER
This is where all the effort of the traditional ad writing process pays off.
Write killer ads
And you should also test your headlines with AI tools to predict the scores and ask AI to rewrite and optimize for a better version of the ads.
Increase your real estate by adding videos and all the image ratio options.
If you don’t have videos already, check out this tool that allows you to quickly create videos.
HOW TIED IS YOUR SEO EFFORT?
Funny we are coming to a full circle. Now, more than ever, You should be focusing on your SEO effort! So many of the great SEO best practices in SEO we all love (e.g., side speed, Title tag, and meta descriptions) are the same key you will be focused on improving your “data feed” for Google to strengthen your signals for Performance max campaigns.
Feed better data/audience signals. Remember data is king. For example, are you creating relevant events data, and audiences in your Google Analytics4? Are you using any onsite behavior to create other potential audiences from GA4? For eCommerce clients, are you creating any listing groups that allow for better targeting?
USE THE INSIGHT TAB IN THE PERFORMANCE MAX CAMPAIGN TO FIND GOLDEN NUGGETS!
The data from the Performance max campaign is still limited. Though more is coming! You can use the insight tab to uncover any keywords themes:
Use this area to discover new intent related to your service.
You can also use this to locate any keywords and themes you don’t want Google to focus on.