Heroes Without a War

Challenge

In an industry traditionally reliant on post-disaster demand, we helped our client break new ground by creating a proactive, trust-driven marketing strategy for public adjuster services. Through targeted awareness campaigns, knowledge-sharing content, and a seamless integration of online and offline outreach, we empowered our client to reach and engage property owners before the need arises. Leveraging a blend of digital automation, real-life testimonials, and strategic SEO, our client became one of the largest public adjusters in their region, netting over $50 million in revenue—a game-changer in an often overlooked field.

Approach:

  • Objective: Improve conversion tracking accuracy and target high-intent audiences through multiple data points.
  • Approach: YDM integrated actual call data from CallRail with performance indicators like click-to-calls and phone submissions to capture audience intent more precisely.
  • Outcome: Enabled YDM to target high-intent patients, resulting in efficient advertising spend and increased conversions.
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Integrating Online and Offline Strategies

  • Traditional public adjusting relies heavily on in-person interactions, often involving door-to-door outreach following a disaster. We helped our client modernize and scale this process through digital branding and online-to-offline integration.
  • By building a strong online presence with localized targeting, we ensured that residents in affected areas were already aware of the brand and its services. This digital approach streamlined in-person efforts, making them more efficient and enabling the team to focus on meaningful client interactions rather than cold outreach.

Educating Through Knowledge Sharing

  • We established our client as an industry authority by sharing key insights and educational content. This included breakdowns of complex insurance and recovery topics, shared from actual disaster recovery sites.
  • Content such as blog posts, video explainers, and on-site case studies helped establish credibility and trust. The educational approach allowed potential clients to understand the nuances of insurance claims and how a public adjuster could maximize their outcomes.
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Building Brand Value Through Trust and Authority

  • By consistently delivering high-quality, informative content and real-life recovery stories, we built the client’s brand around trust and reliability.
  • Our content featured client testimonials, expert insights, and authentic interactions from actual recovery sites, reinforcing the client’s dedication to their work and the invaluable role they play in guiding property owners through insurance claims.
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Creating Impactful Testimonials and Behind-the-Scenes Stories

  • We developed a series of authentic testimonials and behind-the-scenes stories that captured real recovery experiences. These case studies and testimonials showcased the impact our client had on helping families and businesses get back on their feet.
  • Through video stories and blog content, we positioned the client not only as an expert but also as a compassionate figure in the community—a team that cares deeply about each client’s recovery journey.
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Result

  • Established Authority and Trust: Through consistent content and educational outreach, the client became a go-to source of reliable information, establishing authority and building strong community trust.
  • Enhanced Efficiency: The integrated online-offline approach allowed the client’s team to operate more efficiently, focusing their efforts where they were most impactful.
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  • Revenue Growth: The client achieved over $50 million in revenue attributed to our marketing efforts, breaking free from the dependency on large-scale disasters for business.
  • Increased Brand Awareness: Awareness of public adjusting services grew significantly, with the client recognized as an essential partner in the insurance process by property owners.